LG Refrigerator Supply of 50 Units to Market Luxury Electronics
Lighting and Electrical July 19th, 2010
JAKARTA – LG Electronics launched its latest luxury electronic products, refrigerators Shine for Rp 34 million.
“Our first step will sell approximately 50 units shine, because it’s all our imports,” said Michael Adisuhanto, Head of Home Appliances PM In between launching fridge in the House of Imam Bonjol, Jakarta, Monday (02/22/2010).
Michael adds, LG to target approximately 50 units per month for super luxury fridge. “Fridge is targeting a specific market niche, and we know the true market potential in that circle,” said Michael.
“Market share LG refrigerator market in Indonesia is currently approximately 30 percent and the year 2010 we expect growth of approximately 4 percent, we are quite optimistic considering the overall market grew only 15 percent,” said Michael.
Shine alone, is a refrigerator that is claimed to use the technology tercanggi, Linear Compressor. “This is our first technology adoption,” he said.
This technology is purposely designed to answer consumer needs will be a large capacity refrigerator with low power consumption. “The use of linear compressor technology can create more efficient engine performance dibandinh with conventional compressor technology, the energy consumed can be saved 15 percent,” he said.
The technology is different from conventional compressors. In a conventional refrigerator engine rotates in one direction on the axis of rotation to form a full 360 degrees. This rotation is then move the lever with the piston compressor. Furthermore, the piston will continue to work to form a linear movement in two directions. Changes that occur gradually movement that causes the machine does not work efficiently and require large electric power. While the technology Linera Comprseor compressor engine has been designed in an integrated manner by eliminating the use of lever connector. As a result, a movement can arise directly converted into linear movement in both directions forward and backward. These changes directly impact the consumption of electricity and the voltage stability level.
In addition, Shine. Which has dimensions 1.7 m x 0.9 m x 0.8 m it also has a charming design design. The reason is reinforced with a bandage Shine collection of Swarovski crystals that adorn the refrigerator door handle opener.
In terms of capacity, Shine prepare seven storage compartments in the body neatly tertananm Shine. Shine has a capacity of approximately 637 liters capacity which can store many different types of food.
