JAKARTA – China’s adoption of free trade agreements with ASEAN (CAFTA) would be predicted to affect trading conditions in Indonesia, not to mention the electronic products market. But the rush of Electronic products from China will not affect sales of LG.
According to Michael Adisuhanto, Head of Home Appliances PM until today has not been a lot of home appliances products from China to Indonesia.
“So far, yet so influential on sales,” said Michael In between the launch of a refrigerator in the House of Imam Bonjol, Jakarta, Monday (02/22/2010).
“The competition but will be getting tight,” he said.
Anticipating intense competition, the LG itself is more aimed at high-end market with a number of consumers little. Market niche in this segment still has huge potential.
“People today are more likely to choose goods from other than functionality, but in terms of emotions,” says Michael.
Say, a product of LG Shine dibanderol refrigerator with a high enough price approximately Rp 35 million. Michael is optimistic the sale of a refrigerator can be accepted in Indonesia.
“There is a market itself, we are targeting approximately 50 units per month,” said Michael.
