Indonesia Entering the market, Brother International Sales Indonesia (Indonesia Brothers) began to innovate in products that it markets. Brother buried LCD and a USB port on the production of sewing machines, through the Innov-is one.
“Brother continues to pursue the technology of the future in terms of sewing and embroidery with the Innov-is first launched. This machine is aimed to bring innovative thinking and creativity of the people who want to create works of art out of their imaginations,” said Yuichi Suzuki Director of PT. Brother International Sales Indonesia in its statement on Wednesday (05/19/2010).
Innov-is one has a print technology and unique knitted to create art three-dimensional (3D) is beautiful. With the embroidery can be customized by the Innov-is one as well as background material printed by Brother inkjet All-in-One printer that is also known as Multi-Function Centre (MFC), a person can change this 3D art into decorative portrait, a pattern T -shirt or a variety of other creative types.
Those who do not have the knowledge in terms of sewing and embroidery, will feel that sewing and embroidering is easy to do with the Innov-is this one. Yuichi added, this machine allows users to choose a creative design on the color LCD touch screen width. And is the first machine in this industry that has a built-in camera on the needle to position the needle exactly at the desired location and zoom the view in the needle. This machine has three USB ports including USB 2.0 high speed ports to enter the creative work that can be customized to expand your embroidery design collection. Yarn system which can automatically inserted into the needle in just one ‘click’ is also a nice feature for users.
Sewing Machine Innov-is I dibanderol the price of Rp 100 million
In addition, Brother also launched a high-tech embroidery machine which is also equipped with two USB ports will facilitate direct connectivity to a computer, memory stick. There were also a special slot for Brother embroidery memory cards that can save a lot of embroidery design files.
“Special PR-620 is the most advanced embroidery machine for the time being because it uses six needle embroidery speed 1000 stitches per minute,” said Yuichi.
Suzuki revealed the target market of sewing machines and high-tech bordeir are craftsmen, hobbyist and prospective entrepreneurs. “Brother increasingly seriously entered the Indonesian market. A number of new products such as sewing and embroidery machine was launched in order to achieve the target 25 percent market share in the year 2011. Until mid-2010, 10 per cent market share of sewing machines has been achieved,” said Suzuki.
“The Indonesian market is very potential. Although more sewing machine manufacturers in Indonesia, we present the hardware with the latest technology that is not owned by a competitor,” said Suzuki.
